The training centers at Global Knowledge host learners an average of 3 to 5 days a week. That's a lot of time for an awareness campaign to do its job. With plenty of wall space in the global centers a series of posters was created to tackle complex topics and prompt learners to the vast resources provided post class. In order to stand out from the more traditional company branded messaging and a nod to the longevity of the company, a vintage look was the creative inspiration for the series. Collaborating with the with the great Tom Whalen for the illustration work, the campaign won the American Graphic Design Award and increased learner engagement and site traffic keeping the company top of mind.
PROJECT INCLUDED
• Campaign Creative
• Custom Web Engagements