One of the highest trafficked lines of business on the Skillsoft site, I worked with the Senior Digital Strategist and Business Line Portfolio Manager to set goals and establish the vision for the page redesign. I was able to leverage analytics and business insights to refine the photography to more accurately represent our users. The updated design included three prototypes ranging from complete page restructure to minor module refinement. The final design prototype included new full width hero space leading to a seamless chapter scroll, anchor navigation, an animated learning selector, overall improved font choices for better readability and general consistency, and switching to a bolder use of brand color for page CTAs. The live page was a combination of new vision and refined modules resulting in a better performance an increased user interaction. These site improvements were leveraged across all primary lines of business.
PROTOTYPE
REFINED MODULES
