GLOBAL KNOWLEDGE REBRAND

Led the calling to re-imagine and reposition Global Knowledge in the evolving technology landscape. We set out to push past the market disruptions, take advantage of our unique position and set the pace for the digital learning ecosystem. Analysis included market study, competitive research and brand perception survey. Those insights informed the design and identity work. Three full prototypes were developed and tested, leading to one authentic and exciting new brand experience. Illuminate Your World is an empowering, user first, value driven brand position.

PROJECT INCLUDED

• Market Study, Research and Analysis
• Complete Visual Brand Package
• New Logo, Guidelines and Trademarks
• New Fonts, Color Palette and Photo Treatments
• Wireframe and Custom Website
• Advertising, Print and Digital Media Templates
• Rollout plan and Internal Communications