Inline with the company rebrand, I had the opportunity to redesign the Global Knowledge homepage. The face of the organization and the most highly trafficked page worldwide, we started with analytics and competitive research. I wanted to use data to help drive key decisions and address performance. We cut the page down to a third its original size focusing only on what the user was looking for, eliminating drag and distraction. The page became easier to navigate, leading to better click through and an overall better user experience. The dark theme of the rebrand gave us a better foundation for bright color pops and engaging imagery leading to a striking final design that performed as well as it looked.
