GLOBAL KNOWLEDGE LOGO

I was ecstatic to get the green light to evolve the Global Knowledge logo as part of the company rebrand. Having spent the majority of my career with GK, I had been looking forward to this opportunity. We started with a market study of the original logo revealing it to be bland, uninspired and dated. While the master brand had evolved over time the logo had very minimal updates and became a hindrance to doing business in an online first market. We refined hundreds of designs down to three primary marks for testing and trademark review. The Global Knowledge logo is unique as the primary mark must contain the company name to claim ownership worldwide. After trademarks were filed the logo was finalized and staged for global rollout.

PROJECT INCLUDED

• Market Study, Research and Analysis
• Three Primary Logo Packages
• New Logo, Guidelines and Trademarks
• Logo Animation
• Rollout plan and Internal Communications